TELENOVELAS WATCHED IN THE AMERICAS AND SPAIN...WHERE ARE THEY FROM?

Frequently,  Produ.com publishes an  Excel file that is a database of all the telenovelas on the air in Spain and the Americas. The data in this file allows us to get a clear idea of which are the dominant producing countries in the international telenovela market. You can download the file by clicking the button NOVELAS AL AIRE, located in the left-hand column of Produ's webpage. 

As a visual communication's person, I believe that a chart can say more than 1,000 words. Hence, here are two charts I prepared with Produ's data. (If you want to see the charts more clearly, please click on them. Also, please forgive that their titles are in Spanish).

Consider the following when you look at the charts:

1.- The data file includes telenovelas broadcast in the Americas an Spain during the week of March1-7,  2008.

2.- I tallied the data from Argentina, Brazil, Colombia, Mexico and Venezuela because these are the countries that produce and sell more telenovelas. I didn't add Chile and/or other countries because according to Produ, their participation in the international telenovela market doesn't reach the levels of the countries I included. I decided to add network Telemundo (even though it isn't a country), because of its undeniable presence and influence in the market.

3.- The pie chart is organized by countries. 

4.- The second chart lists the most important telenovela producers in the countries mentioned in the pie chart.   

5.- If you would like to examine the data more in depth, I recommend you download the file from the Produ website.

The instant photograph that these charts give us is pretty clear. It's one more reason why I believe (and fear) that the globalization of telenovelas means their mexicanization. And, if we consider the undeniable dominance of Televisa in the international arena, and the fact that it has been producing only remakes...you can understand my concern that the fundamental ingredient of telenovelas--creativity--is being curtailed. (See my post about remakes). 

It would be very interesting to access the data for the rest of the world and see if it follows the same pattern.